Learning Outcomes:



General Learning Outcomes

  • Outline principles that define the sociocultural level of analysis

  • Explain how principles that define the sociocultural level of analysis may be demonstrated in research (theories/studies)

  • Discuss how and why particular research methods are used at the sociocultural level of analysis (for example natural experiment-a quasi experiment that takes advantage of the fact that the IV occurs naturally, field experiments-an experiment conducted in the participant's own environment so that the participant is unaware they are in an experiment)



  • Discuss ethical considerations related to research studies at the sociocultural level of analysis


    Stanford Prison Study

    Milgram ExperimentAnother account of Milgram


Sociocultural Cognition


Simmel 1944


  • Discuss two errors in attributions


  • Evaluate social identity theory, making reference to relevant studies





Social Norms


  • Explain social learning theory, making reference to two relevant studies



Bandura youtube video


  • Discuss the use of compliance techniques



  • Evaluate research on conformity to group norms

  • Discuss factors influencing conformity


Cultural Norms

  • Define the terms culture and cultural norms


  • Examine the role of two cultural dimensions on behaviour (individualism/collectivism, Long and short term orientation)


  • Explain emic and etic concepts